Reveal Ad Spend

Reveal Ad Spend helps marketers judge competitor ads in the Meta Ad Library by how far they actually travelled. For ads delivered in the EU, Meta discloses reach under the Digital Services Act; the extension pulls that figure onto each ad card so you no longer open ads one by one. You can sort the results by reach, enter a CPM and a frequency to get an estimated budget, and print a report per ad with the creative, the copy and, when Meta provides it, the EU audience by age, gender and country. It is free and needs a free account. Reach is only available for ads delivered in the EU, and spend stays an estimate.

Media buyers, agencies, brands and freelancers who run Meta ads in Europe and research competitor creatives.

Meta's Ad Library shows which ads a competitor is running but not which ones reach people. The EU reach Meta publishes is buried in each ad's detail panel, so comparing ads means opening them one at a time and copying numbers by hand. Media buyers end up guessing which creatives are worth studying and how much budget is behind them.