Ads Lighthouse

Ads Lighthouse gives brand and performance teams a record of paid search ads appearing on their brand terms. Choose keywords, markets, devices, search engines and a schedule; review advertisers, ad copy, destinations and history. Filter and export findings, classify advertiser relationships, and get alerts for new or returning advertisers, brand mentions and configured affiliate IDs. Google Shopping monitoring is available on eligible plans. Each saved result records one search observation; it does not establish spend, a purchased keyword or infringement.

For in-house brand, paid search and affiliate teams, and agencies monitoring branded search results for clients.

Brands need a reliable view of which advertisers appear when people search their branded terms. Occasional manual searches can miss changes across locations, devices and time, while isolated screenshots make advertiser history and affiliate activity hard to review or share. Ads Lighthouse records each observation with its search context, helping teams spot activity and decide what to investigate. The record shows that an ad appeared; it does not establish advertiser spend, a purchased keyword or a policy violation.