Map the jobs around the tool
Every tool sits inside a broader workflow. Before and after the click, the user has questions, examples, decisions, and constraints.
Those adjacent jobs become the content map: tutorials, templates, comparisons, troubleshooting notes, and case studies.
Editor note: Public submissions will render through a sanitized Markdown/MDX pipeline in the next phase.
Make internal links actually useful
Internal linking should behave like product navigation. If a reader lands on a guide, the next link should help them complete the task faster, not just spread PageRank.
The best moat feels like a guided workspace.